How to Find Motivated Sellers

by William Bronchick, ESQ

When investing in real estate, you want to focus your efforts on how to find motivated sellers. This is true especially if you are just starting out. and dealing with motivated sellers makes the process go even faster, which means cash in your pocket sooner rather than later.

Motivated sellers are people who MUST sell their homes. So…what motivates a seller to have to sell his home? Financial distress for one. Maybe he is behind on payments. Maybe he is facing foreclosure. Maybe even bankruptcy. Maybe he is facing a huge medical bill. Or a divorce settlement is looming on the horizon.

Positive reasons can force the need for a quick sale. A job relocation and not wanting to deal with a vacant house, let alone rent it out and have the value plunge. Getting married and having no need for two houses. You may think you are taking advantage of these homeowners. Actually, you are doing them a favor. Think what happens if the homeowner does not make the sale. He could be foreclosed upon, or worse, forced into bankruptcy. Or an empty house could be destroyed by vandals. Renters could wreak havoc on the value of the house.

It’s easy to see, then, that these sellers need you. You are, in fact, a savior of sorts.

O.K., now how do you find these motivated sellers? Some tips:

1. Build a website, or have one built for you, announcing that you buy houses.  Have a form people can fill out and contact you, by answering a series of questions about their property.  I recommend

2. Run classified ads in your local newspaper (not the major ones, the smaller ones). Place your classifieds in dailies, weeklies, even free newspapers. Hint: advertorials (looks like editorial copy; reads like an ad; purports to educate but is really an ad)

3. Set up bandit signs, those little signs on stakes and phone poles, announcing that you buy houses for cash, fast. Warning: Don’t get carried away creating these until you find out they are legal in your area. If they are not, you can always place them after 5P.M. Friday evening through Sunday evening, because the sign police are not out and about then.

4. Put signs on your car. You are now a rolling billboard. You’d be surprised how many people will approach you when you are parked somewhere.

5. Yellow Pages – A bit more expensive, but take out a Yellow Pages or ad. Hint: Use the advertorial approach to stand out from competitors.

6. Classified Websites. On line, go to classified ad sites, especially free ones, like Craigslist. Look under houses for sale AND houses for RENT (look for motivated landlords).

7. Direct Mail. Once you get going, and can afford it, going the direct mail route can be quite profitable. Mail to people within a zip code (shotgun marketing) or get a list of particular people, such as those in foreclosure (targeted marketing).  A hand-written, yellow letter works particularly well.  Make sure you handwrite the envelopes and use live stamps.

The bottom line is you can’t sit around waiting for deals to come to you, you must go out and zero in on how to find motivated sellers. 90% of sellers are not motivated, so be patient and be willing to weed through a lot of unmotivated sellers before you get that one that is dying to sell his home for cheap.

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About William Bronchick

William Bronchick
Attorney William ("Bill") Bronchick, host of, has authored six best-selling books and is sought nationwide for his 25+ years of real estate and legal knowledge. He has been interviewed by numerous media outlets, such as CNBC, TIME Magazine, USA Today, Investor Business Daily, Forbes, and the LA Times, to name a few. William Bronchick is the co-founder and past President of the Colorado Association of Real Estate Investors and the Executive Director and founder of the College of American Real Estate Investors. Click on the "About" link above for more information on William Bronchick.